Unlike rear projection, The Wall’s microLEDs produce images that look stunning from any angle, even close up.
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Any new display solution would also need to integrate with their existing computer-aided styling (CAS) and computer-aided design (CAD) tools and support future software updates - while taking up minimal physical space in the studio.īecause HATCI is part of a global company with design studios around the world, the team also needed a display that would support real-time remote collaboration with colleagues - on a platform that delivers comparable graphics across all locations and installations.
HATCI’s new display had to be capable of rendering a full-size side view of a large passenger vehicle in true color and high resolution. “You could just see a lot of noise in the colors.” “I kept seeing display technology where the pixels were very obvious, even from a distance,” says David Nikel, manager of design operations for HATCI. They searched for a cutting-edge display solution, but there didn’t seem to be many options available that met their needs. Designers were struggling to achieve accurate styling renditions, particularly in terms of the image quality when viewed in full-size. The team at HATCI had been using a traditional image projector system for years, a three-screen 4K rear projection-based video wall system called the IGI PowerWall. A high-resolution display allows the design team to thoroughly review the vehicle’s development and accurately assess the impact of subtle changes made over several rounds of revisions. From the first sketch - produced digitally or translated from a hand-drawn sketch - all the way to the design freeze, designers want tools that render lifelike images in high resolution and in a reasonable time frame.ĭuring the design and styling process, HATCI designers require extremely high-quality displays that accurately depict a vehicle’s surfaces and form, including the cabin, through the interaction of color, geometry and light. Like other automotive styling studios around the world, HATCI is continually looking for ways to improve their design process.
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